Performance marketing
The recipe for online campaigns that work? Proper conversion tracking, continuous optimization of ad campaigns, and clear ROI analysis through real-time dashboards.
We understand how crucial performance marketing is in the current digital era and how rapidly this field evolves. That’s why the performance marketers at Unikoo continuously stay informed about new tools and techniques to set up even more effective online marketing campaigns for our clients.
We begin a performance marketing strategy by defining the campaign goals (e.g., awareness or conversion), identifying the right target audience, and determining the message. Then, we develop powerful images, videos, and/or text tailored to the chosen digital channels.
Social paid: Meta & Linkedin
Do you want to increase awareness among an audience that may not yet know your product or service? Social media ad campaigns are often a great place to start.
We create effective visual ads that result in higher engagement and conversion by creating segments based on demographic data, interests, and behavior. Most campaigns are launched on platforms like Meta (Facebook and Instagram) and LinkedIn. However, advertising on channels like TikTok, Pinterest, YouTube, and Snapchat is also possible.
SEA: Google & Bing
Search Engine Advertising (SEA) aims to make your business visible on search engines like Google and Bing. Through thorough keyword analysis and continuous optimization of Google Ads, we ensure that your campaigns achieve maximum visibility and click-through rate. We provide a cost-effective approach that reaches your target audience at the moment they are ready to convert.
Marketing Automation: Email and More
Marketing automation helps businesses communicate efficiently with their audience using automated workflows and personalized messages. Emails, SMS messages, social media updates, and other forms of communication can be automated based on customer and prospect behavior and interactions. The results of these flows, such as open and click rates, can also be accurately measured and tracked.
These email marketing automation flows are typically set up in well-known CRM systems like HubSpot or Salesforce, but more basic tools such as Mailchimp or ActiveCampaign can also serve as a solid foundation for marketing automation. Our marketers assist you at every step of the process: from choosing a marketing automation tool to designing and launching the flows and tracking the results of the personalized campaigns!
SEO
Search engine optimization (SEO) aims to improve a company's visibility and ranking in search engine results. We achieve this through technical optimizations, high-quality content, and relevant backlinks. We start with a thorough keyword analysis, (re)write copy, add new content to the website, and make technical improvements to the site to improve its ranking according to Google's algorithm.
The ultimate goal of SEO is to attract potential customers to your website who are searching for specific products, services, or information.
Tracking & Analytics
An effective performance marketing strategy relies on accurate tracking and reporting. First, we analyze the relevant micro and macro conversions for your business, such as a direct sale, a brochure download, a newsletter signup, a demo request, or a contact form submission. Then we implement the tracking of these conversions via Google Data Studio or the chosen CRM platform.
We understand that you, as a client, need transparent and direct insights into your campaign results at any time. Therefore, we develop a personalized real-time dashboard in tools like Looker Studio, providing you with a clear overview of return on investment (ROI), channel performance, and customer engagement.
The roadmap to a successful marketing strategy
Roadmapping Session
A strong start is half the battle. In our roadmapping session, we lay the foundation for a successful marketing strategy. During a two-hour kick-off session, we delve deeply into the core of your business. We discuss your organization's goals, key target audience, relevant competition, and future vision to form a complete and accurate picture of your organization.
Analysis of the Input
Thorough research leads to deep insights. We enrich the qualitative information and learnings from the kick-off session with quantitative data. We analyze the results of previous marketing campaigns and conduct further analyses using relevant tools such as Google Analytics, Google Search Console, Hotjar, and Semrush. We identify areas for improvement and validate what works well already.
Developing a Well-Founded Marketing Plan
Vision becomes reality with a clear plan. The collected input and analyses are consolidated into a concrete action plan that considers both online and offline marketing channels and strategies. We focus on the objectives of the marketing approach (e.g., awareness, consideration, ...) and identify which actions from the marketing funnel we can implement to achieve these goals and guide prospects through the purchase process.
We plan actions for the short, medium, and long term, which are then strategically deployed to achieve the marketing objectives, and align them with a feasible timeline and realistic budget.
Presentation of the Marketing Plan
We present our findings and the action plan during an in-depth session. We go over all the details of the plan so that you have a clear vision on the future roadmap.
Marketing Execution
Taking action with the right knowledge and expertise. Our marketers are ready to execute the planned actions with the necessary drive and expertise within the set deadlines. We follow the marketing roadmap and ensure that each campaign is implemented with care and attention, continuously monitoring for optimal performance.
At every step of the way, from the initial meeting to the final execution, we strengthen your brand and elevate your marketing to a higher level. With a deep understanding of both branding and marketing strategy, Unikoo is the partner you need for tangible results and sustainable growth.
