Employer branding
A good employer brand? We support you in developing your Employer Value Proposition and recruitment campaigns.
The importance of a strong Employer Brand
A strong employer brand is essential for any company because it not only helps attract and retain talent but also promotes a positive company culture and employee retention. Moreover, it saves your organization valuable time and money, as it takes less time to attract suitable candidates in an often competitive job market.
Authentic employer brands are the strongest. To achieve this, we go through a process where we:
- collect and analyze data about your company and values
- identify your competition
- determine a competitive advantage
An authentic employer brand acts as a powerful compass for potential and existing employees.
An authentic Employer Value Proposition
Once we identify a competitive advantage, we turn it into an Employer Value Proposition (EVP), which becomes the core of a compelling campaign.
We also develop a marketing and communication plan that explores the relevant channels:
- Job websites
- Social media
- Advertising campaigns
- Content marketing
- Job fairs and events
- Magazines
- Employee referral campaigns
- Out-of-home advertising campaigns
- ...
The best part? Thanks to the combined strengths of our HR, marketing, design, and development teams, you only need to contact one partner: Unikoo.
The roadmap to a successful marketing strategy
Roadmapping Session
A strong start is half the battle. In our roadmapping session, we lay the foundation for a successful marketing strategy. During a two-hour kick-off session, we delve deeply into the core of your business. We discuss your organization's goals, key target audience, relevant competition, and future vision to form a complete and accurate picture of your organization.
Analysis of the Input
Thorough research leads to deep insights. We enrich the qualitative information and learnings from the kick-off session with quantitative data. We analyze the results of previous marketing campaigns and conduct further analyses using relevant tools such as Google Analytics, Google Search Console, Hotjar, and Semrush. We identify areas for improvement and validate what works well already.
Developing a Well-Founded Marketing Plan
Vision becomes reality with a clear plan. The collected input and analyses are consolidated into a concrete action plan that considers both online and offline marketing channels and strategies. We focus on the objectives of the marketing approach (e.g., awareness, consideration, ...) and identify which actions from the marketing funnel we can implement to achieve these goals and guide prospects through the purchase process.
We plan actions for the short, medium, and long term, which are then strategically deployed to achieve the marketing objectives, and align them with a feasible timeline and realistic budget.
Presentation of the Marketing Plan
We present our findings and the action plan during an in-depth session. We go over all the details of the plan so that you have a clear vision on the future roadmap.
Marketing Execution
Taking action with the right knowledge and expertise. Our marketers are ready to execute the planned actions with the necessary drive and expertise within the set deadlines. We follow the marketing roadmap and ensure that each campaign is implemented with care and attention, continuously monitoring for optimal performance.
At every step of the way, from the initial meeting to the final execution, we strengthen your brand and elevate your marketing to a higher level. With a deep understanding of both branding and marketing strategy, Unikoo is the partner you need for tangible results and sustainable growth.
