Communication
Press, corporate and internal communication: we help with your messaging, format, channels and follow-up.
A strong communication strategy allows you to proactively address the needs and concerns of your customers, leads, employees, and other stakeholders. We help you to communicate authentically in your own tone of voice, ensuring that you deliver the right key messages both internally and externally.
Corporate communication
Do you have important news to share with external stakeholders, such as customers, partners, and shareholders? We ensure that this communication is not only consistent and professional but also strategically aligned with your business goals. This includes annual reports, newsletters or mailings, customer communication, and official announcements.
Internal Communication
Effective internal communication is the backbone of any successful organization. We assist in setting up internal communication systems, such as an intranet, internal newsletters, and regular internal updates. This ensures that employees stay informed about important developments and feel connected to your company.
Public Relations (PR)
Noticed an interesting trend in your company or industry? Expanding your business internationally? Or developed an innovative product or new service?
A media appearance or press communication helps tell your story to a broad audience. Journalists are always looking for compelling stories. By convincing them of your unique story, your message can reach a wide audience.
We help create appealing press releases, organize media events, and maintain relationships with journalists and influencers. Our goal is to increase the visibility of your company and build a positive image with your target audience.
Influencer marketing
The advantage of a well-chosen influencer? Their audience is your audience, so your message resonates exactly where it needs to be heard. The influencer knows their followers better than anyone and tailors your message perfectly. We find the right influencers for you, contact them, and arrange agreements. They, in turn, ensure impact.
Events
Do you want to bring people together at the same time to tell your story? We handle the complete coordination of your event, from the smallest logistical details to developing the content for the presentations. Our approach ensures that every aspect of the event runs seamlessly and your message is delivered with impact.
The roadmap to a successful marketing strategy
Roadmapping Session
A strong start is half the battle. In our roadmapping session, we lay the foundation for a successful marketing strategy. During a two-hour kick-off session, we delve deeply into the core of your business. We discuss your organization's goals, key target audience, relevant competition, and future vision to form a complete and accurate picture of your organization.
Analysis of the Input
Thorough research leads to deep insights. We enrich the qualitative information and learnings from the kick-off session with quantitative data. We analyze the results of previous marketing campaigns and conduct further analyses using relevant tools such as Google Analytics, Google Search Console, Hotjar, and Semrush. We identify areas for improvement and validate what works well already.
Developing a Well-Founded Marketing Plan
Vision becomes reality with a clear plan. The collected input and analyses are consolidated into a concrete action plan that considers both online and offline marketing channels and strategies. We focus on the objectives of the marketing approach (e.g., awareness, consideration, ...) and identify which actions from the marketing funnel we can implement to achieve these goals and guide prospects through the purchase process.
We plan actions for the short, medium, and long term, which are then strategically deployed to achieve the marketing objectives, and align them with a feasible timeline and realistic budget.
Presentation of the Marketing Plan
We present our findings and the action plan during an in-depth session. We go over all the details of the plan so that you have a clear vision on the future roadmap.
Marketing Execution
Taking action with the right knowledge and expertise. Our marketers are ready to execute the planned actions with the necessary drive and expertise within the set deadlines. We follow the marketing roadmap and ensure that each campaign is implemented with care and attention, continuously monitoring for optimal performance.
At every step of the way, from the initial meeting to the final execution, we strengthen your brand and elevate your marketing to a higher level. With a deep understanding of both branding and marketing strategy, Unikoo is the partner you need for tangible results and sustainable growth.
