Marketing strategy
What actions do we want to execute on which channels and with what objective? We develop a plan of action that fits your brand.
A pragmatic marketing strategy that considers your brand identity, vision and values, target audience, competitive market conditions and business goals, is the first step in any marketing approach.
We have developed a methodical approach that integrates these elements into a coherent narrative, ensuring that - together with internal stakeholders - we can achieve the highest return on investment for your company within the available time and budget.
The roadmap to a successful marketing strategy
Roadmapping Session
A strong start is half the battle. In our roadmapping session, we lay the foundation for a successful marketing strategy. During a two-hour kick-off session, we delve deeply into the core of your business. We discuss your organization's goals, key target audience, relevant competition, and future vision to form a complete and accurate picture of your organization.
Analysis of the Input
Thorough research leads to deep insights. We enrich the qualitative information and learnings from the kick-off session with quantitative data. We analyze the results of previous marketing campaigns and conduct further analyses using relevant tools such as Google Analytics, Google Search Console, Hotjar, and Semrush. We identify areas for improvement and validate what works well already.
Developing a Well-Founded Marketing Plan
Vision becomes reality with a clear plan. The collected input and analyses are consolidated into a concrete action plan that considers both online and offline marketing channels and strategies. We focus on the objectives of the marketing approach (e.g., awareness, consideration, ...) and identify which actions from the marketing funnel we can implement to achieve these goals and guide prospects through the purchase process.
We plan actions for the short, medium, and long term, which are then strategically deployed to achieve the marketing objectives, and align them with a feasible timeline and realistic budget.
Presentation of the Marketing Plan
We present our findings and the action plan during an in-depth session. We go over all the details of the plan so that you have a clear vision on the future roadmap.
Marketing Execution
Taking action with the right knowledge and expertise. Our marketers are ready to execute the planned actions with the necessary drive and expertise within the set deadlines. We follow the marketing roadmap and ensure that each campaign is implemented with care and attention, continuously monitoring for optimal performance.
At every step of the way, from the initial meeting to the final execution, we strengthen your brand and elevate your marketing to a higher level. With a deep understanding of both branding and marketing strategy, Unikoo is the partner you need for tangible results and sustainable growth.
