Content marketing
Do you want to interest and convince people? Then content marketing is an indispensable component in your marketing approach.
Content marketing is centered around creating and distributing content in all its forms: from visual (info)graphics, compelling photos, and videos, to informative whitepapers and engaging blogs. This content is carefully published at strategically chosen moments, targeting specific audiences through the most suitable channels — such as your website, social media, newsletters, podcasts, and webinars.
An indispensable tool in a structured and effective content strategy is the content calendar. This calendar not only facilitates planning publications across various platforms, but also ensures the consistency of your communication — which is essential for building brand awareness and customer trust. By planning ahead, we can leverage important moments and themes relevant to your audience, while retaining the flexibility to respond to current events.
Blogs & Case Studies
Whether it’s sharing industry insights or highlighting success stories, our blogs and case studies are meticulously crafted to build authority and instill trust with your target audience. We ensure that each publication is informative, engaging, and optimized for search engines to maximize visibility and reach.
Email Marketing & Newsletters
Directly in your customers' inbox: our emails and newsletters are designed to stand out. We craft personalized mailings that inform, engage, and drive action. Our approach ensures higher open and click-through rates, significantly increasing engagement with your brand.
We create captivating content that not only reaches your target audience but also engages and retains them.
Social Media Content
In the dynamic world of social media, creating content that sticks is essential. We produce shareable, visually appealing, and interactive content that keeps you top-of-mind with your existing followers, attracts new fans, and strengthens your (employer) brand image.
Photo and Video Materials
Photos and videos are powerful tools in content marketing. They capture attention, evoke emotion, and convey complex messages in an accessible way. We produce and edit high-quality photos and video productions that are not only informative but also aesthetically pleasing - significantly enhancing your brand's visual identity.
The roadmap to a successful marketing strategy
Roadmapping Session
A strong start is half the battle. In our roadmapping session, we lay the foundation for a successful marketing strategy. During a two-hour kick-off session, we delve deeply into the core of your business. We discuss your organization's goals, key target audience, relevant competition, and future vision to form a complete and accurate picture of your organization.
Analysis of the Input
Thorough research leads to deep insights. We enrich the qualitative information and learnings from the kick-off session with quantitative data. We analyze the results of previous marketing campaigns and conduct further analyses using relevant tools such as Google Analytics, Google Search Console, Hotjar, and Semrush. We identify areas for improvement and validate what works well already.
Developing a Well-Founded Marketing Plan
Vision becomes reality with a clear plan. The collected input and analyses are consolidated into a concrete action plan that considers both online and offline marketing channels and strategies. We focus on the objectives of the marketing approach (e.g., awareness, consideration, ...) and identify which actions from the marketing funnel we can implement to achieve these goals and guide prospects through the purchase process.
We plan actions for the short, medium, and long term, which are then strategically deployed to achieve the marketing objectives, and align them with a feasible timeline and realistic budget.
Presentation of the Marketing Plan
We present our findings and the action plan during an in-depth session. We go over all the details of the plan so that you have a clear vision on the future roadmap.
Marketing Execution
Taking action with the right knowledge and expertise. Our marketers are ready to execute the planned actions with the necessary drive and expertise within the set deadlines. We follow the marketing roadmap and ensure that each campaign is implemented with care and attention, continuously monitoring for optimal performance.
At every step of the way, from the initial meeting to the final execution, we strengthen your brand and elevate your marketing to a higher level. With a deep understanding of both branding and marketing strategy, Unikoo is the partner you need for tangible results and sustainable growth.
