Hedwig Neels
From knowledge and passion to a strong brand
Pelvic floor health
Hedwig Neels, professor at the University of Antwerp and physiotherapist, is on a mission: to break the taboo surrounding pelvic floor problems and to provide important tools for a healthy pelvic floor. As an expert, she sought a way to translate her knowledge (digitally) under two headings. This task was right up Unikoo's alley, which met this demand with a dual soft branding, a professional website, targeted marketing support, and an advanced online self-check.
Hedwig Neels
Under the name 'Hedwig Neels,' we created a brand that highlights pelvic floor issues among female and male athletes, with a specific focus on saddle complaints among cyclists. With pelvic health screenings, assessments, and coaching, she seeks a tailored success formula for everyone.
For this concept, we created branding with clear typography, natural colors, and a minimalist, unisex appearance.
The Pelvic Floor
Pelvic floor problems are a common condition among women. Difficult childbirth, wear due to aging, or heavy strain are just a few possible causes. This inspired a team of researchers from the University of Antwerp, together with Hedwig, to launch the online platform 'The Pelvic Floor.' A portal that aims to sensitize and inform women about the prevention, reduction, and treatment of pelvic floor complaints. They put this ambition into practice through informative blog posts, exercise programs, and a handy self-test.
A completely new branding was also launched for this, aligning beautifully with the 'Hedwig Neels' brand. We chose soft, earthy colors and a clear feminine touch. An elegant website followed, where informative blog articles were given prominent placement. Finally, the online self-test was flawlessly implemented by our technology team.
Also interesting
Collaborate? Please!
Leverage our comprehensive range of support and advisory services, via one point of contact, and focus on growth! We've got your back.