LOU Jewels

During a kickoff meeting with LOU Jewels, Unikoo's team of copywriters, developers and designers, we determined the style, tone of voice, content and approach of the website together. Since LOU Jewels needed to be able to easily modify the webshop itself, we opted for the most user-friendly solution: a webshop via Shopify. In this way, within a few days, we were able to from scratch, setting up an elegant webshop thanks to an efficient collaboration between the development and marketing teams. In addition, we easily linked all existing social media, mailing systems, etc.

Our Shopify expert set up the webshop, imported all products from an Excel sheet, created the right product variants and gave an introduction session to the customer to teach them how to make the necessary additions and adjustments. Our content marketer designed the webshop with copy and the images provided by LOU Jewels. Everything in their style. Correct content was very important here, as LOU Jewels works with both natural and labgrown diamonds and they get a lot of questions about the distinction. Our copywriter explained the (almost non-existent) difference and provided an FAQ section to anticipate additional questions. With these smart additions, we not only helped the end customers, but also saved a lot of time for Lou Jewels himself.

The result? In a few weeks, start to finish, LOU Jewels' brand new webshop was ready. And we have to admit, It's a gem!